It is also common to spot advertisements during the game

  • The fears that esports could become a fringe notion, appealing to hardcore gamers, but not having the commercial potential the realm of NBA2king gaming, have proved to be untrue. Forbes published last year that worldwide esports revenue was forecast to surpass $1.1bn in 2019.

    Donohue says that over the past three years, and the three seasons that I've been in, my conversations are quite different than what they were prior when the league's launch. Kirk Lacob, Warriors Assistant Manager, recently told me that esports were "absolutely growing into a mature sport".

    Donohue points out the advantages of having a league that operates out of the NBA office when it comes to bringing partners into. "The advantage of being the NBA 2K brand, is that we've built amazing relationships with lots of this partners, and we are able to help them and guide them through eSports. We can also help them understand how to make use of eSports in order to build their brand."

    Another benefit that companies who participate in the NBA 2K League has, is that the game is a game that's well-known. Donohue points out that esports may sometimes be difficult for consumers. "Esports can be a fun game, in which you don't necessarily have to play in order to enjoy our games. If you're familiar with basketball you'll get it," Donohue says.

    It is also common to spot advertisements during the game. Donohue claims that it's typical to Buy MT NBA 2K22 PS4 watch a basketball game with courtside signage. This allows participants to "be a part" of the experience.